One of the fundamental principles in the field of psychiatry is that most humans are driven by a fear of loss rather than the perceived reward of gain, which means new opportunities and novel ideas are often avoided in favor of the status quo. 
Unfortunately, this construct of the human mindset is a recipe for financial decline when it’s rampant within a commercial organization.
In the book Ideas Are Free, authors Alan Robinson and Dean Schroeder challenge managers and executives to mine their own organizations for both small and large nuggets of knowledge.
to mine their own organizations for both small and large nuggets of knowledge. 
