That’s the crux of Seth Godin’s exceptional book Purple Cow, which is written as a marketing guide yet offers deep perspective about our personal brands. Let me explain…Whether you like it or not, you’re a sales person of yourself. Family, friends, co-workers, bosses and everyone else in your life relates to you based on who they think you are – or what your personal brand essence is.
Godin’s book states that the best brands are remarkable or memorable, such as a purple cow would be in a field of white and black Holsteins.
