Drink This Book!!!

Many products boast of unique stories about their respective “Genesis moment” when they came into existence, but few can rival the storied history behind Gatorade®, which was created more than 40 years ago in the labs of Florida State University.

As unlikely as it seems, an FSU assistant football coach went to college researchers and physicians to try and understand why some of his Florida Gators players suffered from heat exhaustion and fatigue.

The university research team identified extreme loss of electrolytes and dehydration as the primary cause, and they subsequently formulated a drink to meet those needs that they then dubbed “Gator-ade” after the school's reptilian mascot. 

Book Review: Purple Cow by Seth Godin

All of us have ideas and all of us have fears. Usually when our ideas slam headlong into fear, our fears carry the day while simultaneously holding us back.

That’s the crux of Seth Godin’s exceptional book Purple Cow, which is written as a marketing guide yet offers deep perspective about our personal brands. Let me explain…

Whether you like it or not, you’re a sales person of yourself. Family, friends, co-workers, bosses and everyone else in your life relates to you based on who they think you are – or what your personal brand essence is.

Godin’s book states that the best brands are remarkable or memorable, such as a purple cow would be in a field of white and black Holsteins.