Whether you like it or not, you’re a sales person of yourself. Family, friends, co-workers, bosses and everyone else in your life relates to you based on who they think you are – or what your personal brand essence is.
Godin’s book states that the best brands are remarkable or memorable, such as a purple cow would be in a field of white and black Holsteins.
The author writes, fear stifles creativity and the possibility of remarkable ideas. To overcome the inertia of fear, he offers four steps to creating a purple cow mentality:
- Get “permission” from people to share your ideas with and possibly your products;
- Always be willing to ask yourself and those around you, “Why not?” as a way to challenge existing thinking;
- Make sure you know what you’re passionate about as the core concept of your purple cow, because without passion you won’t be able to pass along your “idea virus” to others;
- Identify and work with key influencers who will be passionate about your message and carry it to a target audience.
I posted an extensive summary of the book under the "FREE Stuff" section of this blog’s home page. Did you read it? If so what did you think?