|James Best Jr./The New York Times|
It looks and functions a lot like Facebook, but a key difference is that under the marketing banner of enhanced privacy it allows you to share status updates, photos, videos, links...etc with exclusive groups of friends - not the entire Internet or even your entire list of friends.
Currently if you click the "share" button on a Facebook posting, everybody in your friend list is notified. That's one of the benefits of Facebook from an advertising and marketing standpoint is its viral potential and "word-of-mouth" referral capabilities - but it also raises privacy issues and other unintended consequences.
You can check out the full article here -> NY Times Story About Google+
Question: Would you consider switching to Google+ or just adding it to your "social media" menu?