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Friday, September 16, 2011

Book Review: 31 Days to Finding Your Blogging Mojo

31 Days to Finding Your Blogging Mojo
I've been a professional writer (journalist and public relations guy) for more than 23+ years, but I'm a relative newbie in the realm of blogging and the blogosphere in general.

As such, I'm continually on the hunt for new books that will help me improve as a blogger.

I've found a great one in Bryan Allain's new e-book, 31 Days to Finding Your Blogging Mojo currently available at Amazon as well as Barnes &

As background, Allain has been an expert blogger since 2001 and he writes daily doses of humor and inspiration at He also offers resources and coaching tips to bloggers at Additionally, his writing has appeared in print in RELEVANT Magazine and COLLIDE Magazine and online at Stuff Christians LikeThe Burnside Writers Collective, and The Daily Beast.

Needless to say, the guy knows a lot about writing and developing a successful blog.

Allain's book is organized as a 31 day blogging how-to-guide that introduces a concept, explains it and then urges the reader to implement the daily dose of wisdom. While the book is geared towards individuals with an existing web log, it is chock full of useful content for anyone who doesn't currently have a blog but might be considering one.

For instance, early in the book Allain stresses the need for bloggers to focus on three key aspects of their blog namely: its audience, the writer's perspective and the need for solid content. He also offers creative tactics to keep motivated at writing and generating new content ideas. This is extremely worthwhile information that all bloggers need to know and heed.

Allain's writing is packed with humorous insights that make it a quick read - as does the easily digestible chapter lengths. Additionally, the author does a great job of interspersing funny snippets and perspectives from his actual blog as palette cleansing respites between chapters.

The genius of including those snippets is that Allain exposes  readers to his content, inviting them to his site - this is a great object lesson for the reader to learn a proven tactic to drive traffic to your blog, which is key desire of every blogger I know.

This one-of-a-kind book is an excellent and entertaining tool that should be required reading for any blogger that wants to take their writing and web log to the next level.

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